You need this eBook! As usual, Kelan and Brittany break down EXACTLY what you need to get high-quality links using HARO. You can simply using their HARO template, but I find seeing EXACT EMAILS they've sent to actual reporters to be the most value here. Signed up for HARO last week, and am using these to help me land more links, and become a favorite "go-to" person for reporters and freelancers.
HARO is something I know I need to utilize more, but when it comes to emailing people always felt sort of weird. This eBook with Kelan and Brittany's strategy is awesome! They breakdown how they set up their email and how to make it easy for the reporter to use your information. I love that they gave their template and I can't wait to start getting responses for links!